Championing local Barako Coffee. Now with over 55 outlets worldwide, Figaro continues to strive for excellence through stability, customer service, top-notch quality and value for money.
Founded in 1993, way before all these major coffee chains were present in Manila, a group of coffee lovers and enthusiasts got together and dreamt of a cafe where they could lounge and entertain friends and business associates, a relaxing place which fulfilled their demanding taste for great coffee, delicious pastries and excellent service. This dream developed into a concept and soon the concept became Figaro Coffee.
The name Figaro was thought of by the directors as an idea to complete the Italian/European concept.
They wanted to come up with a name that is widely recognized but not commercially and commonly used. The “Opera: Barber of Seville” has the song “Figaro” which popularized the name, thus Figaro was born.
On its debut in November 1993, with a managing partner and two (2) employees, the first kiosk was born in the Glorietta mall of the Ayala Center, Makati. This kiosk was mysteriously called the “F” store. It was the first of its kind. The outlet had all the coffee and tea paraphernalia, sold freshly roasted coffee beans and was the first to introduce flavored coffee beans in the Philippines. While the coffee market was not yet mature at the time and people were skeptical, the brand drew a following and soon enough, built its own customer base and loyal customers. People loved the European café concept, delicious coffee, excellent service and affordable prices.
Through the years, more and more Figaro Coffee outlets opened throughout the metro as the company perfected its franchise business model and systems. Championing local Barako coffee, Figaro has also become the epitome of what a world-class global homegrown Filipino brand can become.